TV Brasil celebrates 14 years of quality content for citizens
On December 2, TV Brasil celebrates 14 years on the air even closer to the citizen, offering relevant and credible content and attractions. Over the past few months, the public broadcaster managed by Empresa Brasil de Comunicação ( EBC ) has innovated its way of operating with regard to acquisition, production, distribution and communication.
"In April, TV Brasil debuted new programming with unprecedented documentary and fiction series, in addition to journalistic programs, children's youth and sports attractions. By improving the offer of quality productions in open signal, applications and social networks, on demand and on time Really, the channel has conquered new audiences", celebrates EBC President Glen Valente.
The result is reflected in the growth of audience in recent months: according to data from the National TV (PNT), the channel started in November in 6th place in the ranking , remaining in the top 10 of Brazilian TV. In absolute numbers, the sixth position on the list (which has 90 stations) represents the reach of 4.5 million homes in the locations of São Paulo, Rio de Janeiro and the Federal District.
The broadcast of the September 7 special program also brought a historic performance to TV Brasil this year. In Brasília, the channel ended the day in 4th place. With an audience peak of 2.65, it reached 3rd place on the morning of the 7th. In Rio de Janeiro, the Independence Day exhibition reached an audience peak of 1.5, ranking 4th in the average of the time.
Official broadcaster of the Tokyo 2020 Paralympic Games, TV Brasil was also devoted to the wide coverage of the event, held from August 24th to September 5th. The daily live broadcasts showed everything from the opening ceremony and the closing ceremony, to the main competitions in different modalities, with emphasis on the participation of Brazilian athletes in collective and individual sports.
Award in Journalism
The channel is also celebrating two awards won, in October, by the journalistic program Caminhos da Reportagem .
The episode "The definitions of fraud were updated" received special mention from the ESET Award for Journalism in Information Security 2021 as the best work in the Brazil Region. The report by journalist Gracielly Bittencourt Machado aired in April and achieved the highest score in the country.
Also in October, the public broadcaster's attraction won the Special Neglected Tropical Diseases category of the 3rd NHR Journalism Award with the episode “Leishmaniasis, a portrait of abandonment”, by reporter Ana Graziela Aguiar de Oliveira, shown last year. The award recognizes materials produced in the area of Tropical Medicine.
On the air for over ten years, Caminhos da Reportagem is one of the most revered journalistic productions not only on TV Brasil , but also on Brazilian television. In a decade, there were more than 55 awards and 25 nominations in important national and international excellence awards.
TV Brasil on TikTok
As of December 2nd, the public broadcaster gains its own profile on TikTok, a social video sharing network. The objective is to bring the TV Brasil brand to a young audience and publicize the channel's programming schedule, which includes various contents of interest to this group.
New schedule in 2021
Among the featured premieres on TV Brasil this year is the soap opera Os Dez Mandamentos , a super production that recounts the saga of Moses, from his birth to the arrival of his people in the Promised Land, ing through the escape from Egypt through the Red Sea and the meeting with God on Mount Sinai. The hit attraction runs from Monday to Saturday at 8:30 pm.
After 35 years on the air, Sem Censura won a new season, with weekly airing. Presented by Marina Machado, the program takes place on the channel's schedule on Mondays at 9.30 pm.
To make the public even more informed, telejournalism expanded its space on TV Brasil 's small screen in 2021. Presented by Giulianno Cartaxo, in Brasília, Munike Moret, in Rio, and Vivian Costa, in São Paulo, the local news programs Repórter DF, Repórter Rio and Repórter São Paulo re-released to bring traffic tips, weather forecasts and live flashes to spectators in these regions. With a duration of 15 minutes and broadcast live from Monday to Friday, the programs air at noon.
And the quality and credibility of EBC 's radio journalism also became part of the public broadcaster's programming this year. With a presentation by Monyke Castilho and Miguelzinho Martins, Repórter Nacional , from Rádio Nacional , makes a 30-minute tour around the country with everything the public needs to know to start the day well-informed. The program is broadcast Monday through Friday, starting at 7:30 am.
Largest children's band on open TV
Children and youth attractions on TV Brasil Animada - such as Os Chocolix, Martin Manhã, A Mirette Investiga and new seasons of Valentins and Detetives do Prédio Azul - complete the 2021 premiere package. The track also gained new characters (Zig, Pong, and Tum), created to accompany the change in the visual identity of the programming, which became more colorful and full of movement in order to allow more interaction with the kids.
The biggest children's band on open TV, TV Brasil Animada fills more than four hours of content per day on the channel's schedule. Totally without advertising, it shows productions that focus on axes directly linked to the EBC 's strategy: Brazilian diversity, inclusion and citizenship.
Digital Signal Expansion
This year, TV Brasil signed new partnerships to expand the digital signal, through the Digitaliza Brasil program, created by the Ministry of Communications. This is the case of Rede Minas and TV UNIFAP - from the Federal University of Amapá -, which became part of the National Public Communication Network (RN), managed by the EBC .
Made up of 48 d stations and four own stations, RN de TV allows the distribution of nationally relevant content produced locally by s, in addition to expanding the signal and reach of TV Brasil programming. Through the exchange of artistic and journalistic content, partnerships such as these add value not only to TV Brasil , but to the entire public communication system in the country.
To participate in the RN, broadcasters sign contracts and cooperation agreements in which they undertake to broadcast EBC programming, such as TV Brasil , which already has all the accessibility features required by law, and to participate in special coverage. On the other hand, EBC helps broadcasters in channel granting processes, provides technical , training and equipment assignment.
At the end of November, the EBC held the Meeting of the National Public Communication Network (RN), and brought together around 60 representatives of public TV and Radio stations in the country, to discuss guidelines and collaborations between EBC vehicles and d broadcasters , in addition to establishing goals and strategies for expanding the reach of the signal and contents of EBC vehicles through the Network.
live and on demand
Follow TV Brasil programming through the open channel, pay TV and satellite TV. Tune in: agenciabrasil-ebc-br.diariopernambuco.com/comosintonizar .
Your favorite shows are on TV Brasil Play, on the website play.ebc.com.br or through an application on your smartphone. The app can be ed for free and is available for Android and iOS. Also watch on WebTV: agenciabrasil-ebc-br.diariopernambuco.com/webtv .
Follow TV Brasil on social media:
Facebook – https://www.facebook.com/tvbrasil
Twitter – https://twitter.com/TVBrasil
Instagram – https://www.instagram.com/tvbrasil
YouTube – https://www.youtube.com/tvbrasil
Text translated using artificial intelligence.
